


A smooth, cloudy grey wall in mineral plaster, trowelled by hand rather than rolled from a tin. Suited to converted industrial flats and clean lined new homes.
Concrete effect plaster in Coventry is a smooth, cloudy grey wall laid in mineral plaster with a steel trowel. Zavoré supplies Beton Stucco, tinted to the colour you choose, and installs it through our own applicators. We are based in Birmingham, where our Academy is. It is a city with a real relationship with concrete, and a mineral wall can echo it at room scale. A sample board is the place to start.
Postwar Coventry was rebuilt boldly. The Precinct, the ring road and many of the buildings around them used concrete with confidence, and the new cathedral beside the ruins of the old one is part of that story. People here are used to concrete as a material with dignity, not just a cheap one.
At home that taste shows up in converted industrial buildings around the Canal Basin and off Far Gosford Street, and in newer flats where plain plasterboard walls are waiting for character. A grey cloud of Beton Stucco gives a chimney breast, a kitchen wall or a bedroom headboard the look of a cast panel, with the depth of a real trowelled surface.
It is the wrong finish in period rooms full of cornice, picture rail and panelled doors, which it fights rather than sits alongside. So the Victorian and Edwardian rooms of Earlsdon and Cheylesmore are rarely the place. Skip it in a shower, where tadelakt belongs, and on walls that move or are damp at the source.
Our concrete effect finishes work where scale and calm are wanted.
Unsealed, the finish is porous and will take a mark from oil or wine, so in a kitchen or a downstairs loo we seal it. Sealed, it takes a light sheen and becomes wipeable. Left as it comes it is matt and cool to the touch.
We survey before pricing. A concrete finish is thin, so the wall shows through it. Hollows, old roller stipple, tape lines across plasterboard joints and dusty patches all come up through the coats. We want the wall flat and primed, and we say plainly if it needs skimming or making good first.
The sample board shows the grey you have chosen, tinted before it ships. Concrete reads as concrete because of scale, so we work a whole wall in one go, keeping a wet edge, changing the direction of the blade so no pattern repeats, and stopping only at a corner or a natural break. Larger jobs in Coventry are planned in blocks of days so the team stays on site. Dates are agreed once the sample and price are signed off. The concrete effect installation page has more.
The shop sells Beton Stucco with tracked UK delivery for anyone using their own decorator, and trade accounts are on the trade page. Budget time for preparation, not just for plaster.
A small alcove or a chimney breast is a fair first job. A long open plan wall is not, because the cloud has to carry across without a join. The concrete effect course runs at our training centres in Birmingham, London and Manchester.
For a seamless floor and wet room as well, see microcement in Coventry. If you want a shine look at polished plaster in Coventry or liquid metal in Coventry. For warmer, softer walls there are marmorino in Coventry, clay plaster in Coventry and limewash in Coventry, and tadelakt in Coventry suits showers. The whole range is on our page for a decorative finishes specialist in Coventry, and the classic family is covered under Venetian plastering in Coventry.
No. Most concrete effect paint is acrylic with grit in it. Beton Stucco is mineral plaster laid in thin coats with a trowel, so the tone sits inside the material and the cloud has real depth.
Yes, once sealed, which makes it wipeable. Unsealed it is porous and will mark from oil or wine.
Rarely in a room full of cornice and panelled doors. It suits a plain chimney breast, an extension or a modern kitchen better. We say so honestly at the survey.
For a seamless floor, microcement is the right route, and we install it. Beton Stucco is our wall finish.
To talk it through, call 07592 929191 (Monday to Saturday, 9am to 6pm) or email sales@zavore.co.uk with photos, rough measurements and the postcode. The sample board is the place to start.
Order a sample board tinted to your colour, or send photos and rough measurements of the walls in Coventry and we will come back to you with the right finish and a clear quote.
For a quote, email photos and measurements of your walls to sales@zavore.co.uk or call 07592 929191, Monday to Saturday, 9am to 6pm.
See every area we cover.
Our main services: Venetian plaster installation, limewash installation, every decorative installation, Venetian plastering courses, the limewash course and our decorative finishes.
We also supply the trade by post, wherever you are. The shop ships tracked across the UK, and the Academy teaches the finishes in Birmingham, London and Manchester.
Providing luxury finishes for the most prestigious addresses in the world
Venetian plaster, limewash, microcement, tadelakt, metallics, sculptural plaster and gold leaf, supplied and installed by our own team, with Venetian plaster taught at our Birmingham studio.
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